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knowledgebase : PharmaSim Simulation Content FAQs > Results
How is stock price calculated?
Stock price is a function of income, revenue, and unit share and can be a good indicator of your firm's overall performance.
On the Pricing report, why are my actual retail prices higher tha...

The actual retail prices are set by the retail channels according to their own pricing structures. If the channel's margin requirements are higher than the volume discounts and promotional allowances provide, they may be forced to set the price higher than the MSRP.

What affects my COGS (Cost Of Goods Sold)?

Your COGS is based on the number of active ingredients in the brand, as well as the form (tablet, liquid, or spray). Costs will go up with inflation and you can affect your COGS through your reformulation and new product decisions. There are also economies of scale to consider: per unit costs decrease as cumulative production increases.

What does it mean to be over capacity?
Over capacity is not a problem that needs to be corrected; it means you're selling more which is good. If you exceed 110% capacity, an additional 20 million units of capacity will be built the following period. This will impact your fixed costs for the periods after the capacity has been increased. Students can see an estimate of the fixed costs on the what-if screen.